Question 1

What is Generative Engine Optimization (GEO)?

Accepted Answer

Generative Engine Optimization is the discipline of making a brand discoverable, understandable, and citable by AI answer engines like ChatGPT, Gemini, Perplexity, and Claude. Where SEO optimized pages to rank in a list of links, GEO optimizes a brand's entire digital footprint — content, structure, and third-party authority — so that generative models choose to mention and recommend it directly inside their answers.

Question 2

How is GEO different from SEO?

Accepted Answer

SEO is built around keywords, backlinks, and rankings in a list of ten blue links that a human then clicks through. GEO is built around whether a single AI-generated answer includes your brand at all — it depends on entity clarity, content structure, and citation-worthy authority, not keyword density or domain authority scores. A brand can rank number one on Google and be completely absent from the answer ChatGPT gives for the exact same query, because the two systems evaluate brands on entirely different signals.

Question 3

What is the AIR-53 framework?

Accepted Answer

AIR-53 is Orbiniti's proprietary AI Readiness audit, scoring a brand across 53 individual signals grouped into three categories: Technical (can AI crawlers access and parse the site), Content (is it structured so models can extract and cite it), and Authority (do trusted third-party sources corroborate what the brand claims about itself). Most audit tools stop at five or ten surface checks — AIR-53 goes deep enough to explain exactly why an AI engine does or doesn't cite a brand, and produces a prioritized fix list, not just a score.

Question 4

What does OPQ-150 mean?

Accepted Answer

OPQ-150 stands for Orbiniti Perception Query, a set of 150 structured, buyer-realistic questions run simultaneously across every major AI engine. Instead of guessing how AI systems might describe a brand, OPQ-150 tests it directly — showing exactly which queries the brand appears in, which it's missing from, and what competitors are being recommended instead.

Question 5

Which AI engines does Orbiniti track?

Accepted Answer

Orbiniti tracks the four AI engines that carry the overwhelming majority of AI-driven product and brand research today: ChatGPT, Google Gemini, Perplexity, and Claude. Every AIR-53 audit and OPQ-150 test run is evaluated against all four simultaneously, so visibility gaps on any single engine are never hidden in an aggregate score.

Question 6

How long does an AIR-53 audit take?

Accepted Answer

A free AIR-53 audit typically returns a full score and checkpoint breakdown in under five minutes once you submit your domain. The deeper, implementation-ready version of the report — with prioritized fixes mapped to your specific gaps — is generated immediately afterward and is ready to act on the same day.

Question 7

What is Orbit Signal?

Accepted Answer

Orbit Signal is Orbiniti's weekly content planning engine. It reads live signals from AI answer engines — the entities, formats, and angles they're actually citing in your category right now — and turns that into a concrete weekly content plan, rather than a generic keyword list. The goal is content built around what models are rewarding this week, not what ranked well on Google two years ago.

Question 8

What does Orbit Agent do?

Accepted Answer

Orbit Agent is Orbiniti's autonomous execution layer. Once Orbit Signal defines the weekly plan, Orbit Agent publishes it, monitors resulting visibility changes across all four AI engines, and sends performance reports — without waiting for manual approval at each step. It closes the loop between insight and action, which is the gap most GEO tooling leaves entirely to the customer.

Question 9

How is Orbiniti different from traditional SEO tools?

Accepted Answer

Traditional SEO tools are built to optimize for crawlers that rank pages — they have no concept of whether an AI model would cite your brand in a synthesized answer. Orbiniti is built end-to-end for AI answer engines: AIR-53 audits the signals that actually matter to generative models, OPQ-150 tests real AI responses rather than estimating them, and Orbit Signal and Orbit Agent close the loop by acting on what the engines reward. It's not an SEO tool with an AI feature bolted on — it's built for this channel from the ground up.

Question 10

What plans are available?

Accepted Answer

Orbiniti offers Starter, Growth, and Enterprise plans, scaling from a single project with manual engine testing up to multiple projects, full OPQ-150 coverage, Orbit Signal, and Orbit Agent automation. Enterprise plans add custom query sets, dedicated onboarding, and account support for organizations managing AI visibility across multiple brands.

Question 11

Can I try Orbiniti for free?

Accepted Answer

Yes. Every plan starts with a free AIR-53 audit, no credit card required, so you can see your actual AI readiness score and the specific gaps behind it before deciding on a plan.

Question 12

Who is Orbiniti for?

Accepted Answer

Orbiniti is built for any brand whose customers are already asking AI systems for recommendations in its category — B2B SaaS companies, professional services firms, agencies managing client visibility, and consumer brands competing for category-defining questions. If a buyer might ask ChatGPT or Perplexity to recommend a solution like yours, that's the audience Orbiniti is built to serve.

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